Go Dive Google Ads Shopping Campaign Case Study

Written by
Dita Costa
PPC Specialist
Tuesday, November 21, 2023
Tuesday, November 21, 2023

Go Dive is a prominent dive shop in the UK, offering a wide-ranging collection of SCUBA equipment from top-tier brands. Established with the primary goal of supporting the PADI training school, their commitment to providing training, valuable resources, and inclusive social events for divers of all skill levels remains unwavering.

What Was the Problem We Had to Overcome?

Our primary challenge in this PPC case study was to elevate Go Dive's online sales, whilst boosting the revenue generated from their scuba diving products, throughout the year, via a Google Ads shopping campaign. In the midst of a highly competitive market, in this PPC case study, our aim was to achieve these objectives while maintaining a lean budget and reaching a remarkable 3X Return on Ad Spend (ROAS).

The Solution Alphageek Implemented for Go Dive

The solution to this PPC case study was Alphageek executed a strategic Google Ads shopping campaign for Go Dive between 1st of January to 30th April 2023. By honing audience targeting and implementing optimisations, this approach significantly improved product visibility, attracted high-quality traffic, and secured a competitive edge for the brand.

The Results Go Dive Garnered

In the first quarter of 2023, Go Dive not only met but exceeded, all their established objectives, delivering outstanding results. With a budget of £6.2K, Go Dive achieved an exceptional 10X Return on Ad Spend (ROAS) exclusively from the Google Ads shopping campaign. Moreover, in the following quarter, Alphageek's strategic optimisations led to an impressive 15% revenue surge, further demonstrating the campaign's success, making Go Dive a great PPC case study to show the true power of shopping campaigns when doing professionally.


In brief, the online sales of Go Dive have experienced remarkable growth, thanks to the invaluable expertise offered by Alphageek's PPC team in effectively leveraging the potential of a Google Ads shopping campaign.

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