The home of Google Ads. Ads Manager (formerly AdWords) is where your campaigns are built and run through Google’s paid marketing platforms.
SEMRush is effective for PPC (Pay-Per-Click) advertising by providing comprehensive keyword research, competitor analysis, and ad campaign tracking, enabling advertisers to optimize their PPC strategies and maximize their ROI.
Google Analytics 4 is advantageous for PPC because it offers robust data and insights into user behaviour, conversion tracking, and ad performance, helping advertisers refine their PPC campaigns, allocate budgets efficiently, and achieve better results.
Buzzsumo is beneficial for content marketing because it helps businesses discover popular and trending topics, analyse competitor content, and identify influential voices in their industry, enabling them to create more effective and engaging content strategies.