The Brief 💌

HUUB asked us to have a look at the brand’s current search campaigns. They wanted to understand how they could scale their budgets without compromising their efficiency. With their current campaigns, they were achieving a 300% ROAS but wanted to push this to a 600% ROAS.  

The Project 🧑‍💻

After analysing the account, we found that 97% of their conversions were attributed to branded keywords. There was very minimal keyword optimising, and we noticed the target audiences were limiting the brand’s potential reach, with some potential markets not covered. The structure of the campaigns made it difficult for the brand to capitalise on the great products they were offering.

The Outcome 💷

From the audit we carried out, HUUB allowed us to conduct a complete overhaul of their campaigns, splitting these into product categories and separating out branded keywords into its own campaign. We expanded the types of media content by introducing video adverts into the top funnel campaign. By carrying out forecasts based on past performance, we were able to distribute budget effectively and get the most out of every campaign.

Within the first 12 months since the initial audit, HUUB generated a ROAS of 1200% with a minimal increase in ad spend. They were able to increase their visibility through a structured campaign funnel, which meant they were able to maximise conversions.