We use a range of Google tools from Google keyword planner, to Google Tag Manager and much more. This is to find the best long-tail keywords to see growth and to track websites for in-depth data to be collected.
SEMRush is beneficial for SEO because it provides valuable insights and tools to analyse competitors, track keyword rankings, and optimise website content, helping businesses improve their search engine visibility and organic traffic.
Google Search Console is essential for SEO as it offers critical data and diagnostics about a website's performance in Google search results, enabling webmasters to identify and fix issues, monitor keyword impressions, and enhance their site's presence on Google.
Google Analytics 4 is valuable for SEO as it provides comprehensive data and analytics on website traffic and user behavior, enabling businesses to measure the effectiveness of their SEO efforts, track user engagement, and make data-driven decisions to optimise their online presence for better search engine rankings.