oldsore SEO – Website Traffic Case Study

Written by
Jessie Mae Lambert
Internal Marketing Manager
Friday, March 15, 2024
Friday, March 15, 2024

Client Background:

oldsore is a unique e-commerce business that specialises in providing a cure for cold sores. Made from natural ingredients, oldsore ensures that no harmful waste or toxins are being applied to your skin. There is a dedicated team of scientists who stay up-to-date with the latest breakthroughs in science, ensuring oldsore is at the forefront of the industry.


To kick-start this website traffic case study, the client approached us with the goal of increasing their online visibility, increasing website traffic, and ultimately, boosting sales through organic search.


Intense Competition: The cure for the cold sore market is highly competitive, with many established brands dominating search engine results.

Minimal Online Visibility: The client's website was not ranking well for relevant keywords, making it difficult for potential customers to discover their products.

Technical SEO Issues: The website had several technical SEO issues, such as slow page loading times, mobile responsiveness problems, and poorly structured URLs.


1. Comprehensive SEO Audit: As with every client we have done a website traffic case study on, we began by conducting a thorough SEO audit of the client's website to identify existing issues and opportunities for improvement. This included analysing the website's content, conducting a thorough technical audit, profiling all backlinks, and detailed competitor analysis.

2. Keyword Research: We performed extensive keyword research to identify relevant and high-traffic keywords in the client's niche. This allowed us to develop a targeted SEO strategy.

3. On-Page Optimisation: We optimised the website's on-page elements, including meta tags, headings, and content, to align with the identified keywords and improve search engine rankings.

4. Technical SEO Enhancements: We addressed technical issues such as improving page load times, enhancing mobile responsiveness, and restructuring URLs for better user experience and overall, SEO performance.

5. Content Strategy: We developed a content strategy that included creating informative and engaging blog posts related to the client's niche, showcasing their products, and addressing common customer questions.

6. Analytics and Monitoring: We set up analytic tools to track website traffic, rankings, and user engagement, allowing us to make data-driven adjustments to our strategy.

Website Traffic Case Study Results:

Over a 5-month period, our SEO efforts yielded significant results:

● Organic Traffic Increased: The client's website experienced an increase in organic traffic by 315%, with a substantial rise in visitors from search engines.

● Higher Search Rankings: The website's visibility for target keywords significantly improved by 3666.67%; driving more organic traffic for several highly competitive keywords.

● Enhanced User Experience: The technical SEO improvements resulted in a site health score of 90% and better responsiveness for both mobile and desktop, contributing to a lower bounce rate, and improving overall user experience.

● Higher Conversion Rate: With the increase in targeted organic traffic and improved website usability, the client experienced an increase in online sales and conversions by 743.43%.

This website traffic case study highlights the transformation of oldsore’s online presence from obscurity to prominence through effective SEO strategies and diligent execution.

oldsore seo optimisation results

By resolving technical issues, optimising content, and following best practices, our agency not only boosted organic traffic but also greatly enhanced our client's profitability. The success of this partnership highlights the effectiveness of SEO as a valuable investment for businesses aiming for long-term growth and online success.

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