We’ve all come to have a love-hate relationship when it comes to social media marketing (SMM) and there is no denying the power it holds around the world today - Statista predicts 4.41 billion social media users by 2025.
Whether you’re an influential individual, a business, or just someone who likes to scroll through for a daily catch-up and to laugh over the latest memes, social media activity is inherently integrated into our everyday lives; so why not take advantage of it and put it to valuable use?
Alphageek often finds that businesses today, maybe even including yourself, very much have the free-spirited behaviour of “going with the wind” and seeing what happens. But is that always beneficial to our social media marketing strategy? Especially when it comes to growing our Business or Brand?
In this blog post, we’re going to learn some key features about creating an advanced social media strategy and the dominating factors that’ll play a huge role in rapidly growing your Business and Brand.
The word ‘Strategy’ is of Greek origin, meaning the art of planning a course of action, that is designed to achieve a long-term or overall aim. An advanced social media marketing strategy provides a clear social media roadmap, consisting of a set of guiding principles or rules, that outlines the actions people in the business should take (and not take) and the things they should prioritise (and not prioritise) to achieve desired goals.
01 – Define your Social Goals.
Speaking of SMM goals, let’s define what social media success means to your business and brand.
Instead of asking the cliché question, “Where do you see yourself in 5 years”, let's break it down and start with, “What is your overall social media goal?” Is it to have a huge following? Is it to increase sales and brand awareness? Or is it to be the best in the industry?
All of which are achievable! Defining your social media goals helps to clarify and to envision the first steps needed, to kick-start your road to success.
02 – Understand your Audience.
As much as we want to be loved by all, it’s important to understand your brand’s niche and its target audience.
Start by building a community with users that share the same passion and interests as you and what your brand stands for. Get to know your audience, by relating to their likes and dislikes, and what makes them want to keep coming back to your page.
Experiment with each social medium platform, you don’t have to post the same content across all channels. From each social media channel, get to know the demographics and interests of your audience.
For example, TikTok was designed for the Millennial and Gen-Z generations, allowing users to publish relaxed, quick, satisfying, and relatable content. Whereas Facebook is typically known to have a more mature audience, meaning the content shared on TikTok might not be understood by those of an older generation.
03 – Analyse your Social Media Competitors.
Competition does not have to be a spiteful, rat race between rivals. On the contrary, we can learn a lot from the success of others through their triumphs and their mistakes. What worked well and what didn’t. There is a difference between copying and taking inspiration, so take note of which types of content they are producing and think to yourself “how can I apply this to my brand and how can I make it better”.
04 – Create High-Value Content.
Now, we all find satisfaction in the nostalgia of clicking a point-and-shoot camera.
However, it’s important to produce high-quality, engaging, relevant social content that has been well thought out and carefully planned on our social media roadmap.
After all, your content creation is a visual representation of your brand's personality, which will, in turn, become recognisable and develop an outstanding reputation.
05 – Choose Relevant Social Platforms.
There are thousands of social media platforms made available to us with just a touch of a button, but don’t worry you don’t need to fill up your phone memory by downloading them all.
Instead, pick out the platforms that will provide continuous benefits and results to your brand.
For example, Snapchat is designed to quickly interact with friends and family whilst at the same time getting a quick fix from local news articles before they disappear.
Therefore, Snapchat would not be an advantageous platform to use when building a visual content portfolio and growing a solid community where users can return to your page. Instagram, Pinterest, and TikTok are the top social networks to increase the engagement rate of your creative content, build engaged communities, and more!
Don’t be afraid to change course, adapt to the latest trends and find universal truths when connecting to your audience, whilst maintaining your brand’s identity.
Interested in How to Create a successful TikTok Strategy? Find out more about our TikTok strategy in our past blog.
06 – Measure Results & Post Frequently. Engage!
Unfortunately, a simple click, click, click, and post, followed by turning off your phone, will not skyrocket your social media profile. Engaging 15 minutes before and after a post has gone live will increase conversation on your page. Posting frequently at optimal times will help the algorithm to be on your side and push your posts to reach and be seen by more active users.
Measure your results by diving deeper into your page’s insights and discover which types of content succeeded and which styles of content did not.
07 – Seek Advice from Social Media Marketing Experts.
Lastly, don’t be afraid to ask for help! Be a part of the new world, be diverse and develop bonds. Contact us today —our social media creative experts will be more than happy to help pave your way to success and turn your dreams into goals.