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Alphageek was tasked with the planning and delivery of a 3-month long campaign promoting awareness and sales of a range of luxury watches.

Particular attention was to be paid to the 18-25 demographic, which the brand had previously struggled to reach.

Our paid team developed a multi-stage marketing funnel within and cross-platform to reach new users, engage them, and convert them – social media roadmap.

Campaign performance was monitored through Google Data Studio, with a live dashboard tracking all performance against KPIs.

Results

The Brief

The Brief

Alphageek was tasked with the planning and delivery of a 3-month long campaign promoting awareness and sales of a range of luxury watches.

Particular attention was to be paid to the 18-25 demographic, which the brand had previously struggled to reach.

Heading

Strategy

Our paid team developed a multi-stage marketing funnel within and cross-platform to reach new users, engage them, and convert them – social media roadmap.

Campaign performance was monitored through Google Data Studio, with a live dashboard tracking all performance against KPIs.

Strategy

Previous page

Results

11000000

+

users reached

328000

+

website visits

50.89

%

sales uplift

3.54

x ROAS

Alphageek exceeded targets across the board, reaching 11m users and driving 328k site visits – achieving a sessions uplift of 50.21% from the previous period.

Performance spend within this campaign achieved a direct ROAS of X3.54 while contributing to a sales uplift of 50.89%

Positive impacts of the campaign can be seen even after the ad spend finished, as the range promoted has remained a bestseller for the client.

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