Our client, an artisan distillery, wanted to launch a new product from which a percentage of the profits went to charity.
We love charity as much as we love helping clients make money – so we were keen to give this a try!
Before launch, we promoted an initial teaser video and targeted it toward cold audiences with a likely affinity for both the product and the charity.
When the product dropped, our ads already had an engaged, curious audience – all they had to do now was buy the product!
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