The home of Google Ads. Ads Manager (formerly AdWords) is where your campaigns are built and run through Google’s paid marketing platforms.
A key tool for SEO, keyword planning, and brand research. SEMrush allows you to measure your website’s progress up the SERP rankings. SEO tracking is just the beginning – SEMRush also allows you to spot gaps in the market, catalogue backlinks and identify potential new collaborations, and check your site’s health.
Google Analytics is a tool to analyse your site and ad performance. Use Google Universal Analytics and Google Analytics 4 to track user behaviour, acquisition, visit duration and more. GA is a great way to consolidate reporting from multiple different marketing channels; giving you a full view of your sales funnel.
Buzzsumo is a platform which allows you to search and find topics which are generating a ‘buzz’ all over the web. It is the ultimate helpline when looking for a sense of direction with a content marketing strategy.