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Felix Mayo

Google Ads Trends (May 2022)

Wednesday, May 4, 2022



Fuel your sales with vehicle ads

This March 2022, Google has introduced Vehicle Ads, a new ad format on Search that shows users nearby cars for sale.

Google ads for cars

Research shows that 89% of car buyers start their hunt online, while 16% purchase their car online (compared to 1% three years ago).

Users will be able to find vehicle options at a glance, with an option for delivery or nearby purchase. Google Vehicle Ads include:

  • Pictures.
  • Location.
  • Make.
  • Condition.
  • Model.
  • Price.
  • Mileage.
  • Other inventory information.

Car advertisers saw a +25% boost in sales!

If you want to see these results, you’ll need to create a car inventory data feed and connect it to Google Merchant Centre.

Don’t worry if this sounds like gibberish to you; we can help you set it up.

Google employs this data to accurately show the most relevant cars that match user search queries.

Further, car advertisers can keep track of crucial inventory and ad performance data through the Merchant Centre.

Unfortunately, Vehicle Ads are currently available in the US, Canada and Australia only (coming to the UK soon, according to Google news).

Increase bookings for free with this new Google hotel tool

The COVID-19 pandemic held up travellers from doing what they loved most.

As travel restrictions ease up, search interest for terms such as “spring vacation” peaks at +900%.

Hotel advertisers can benefit from such travelling outbursts by reaching more users on Google maps for free!  

A new Google tool for hotels - free hotel booking links - launched last year and is helping millions of travellers to connect with hotels that match their interests.

This tool interests you if you’re a hotel owner or advertiser because it’s accessible and highly convertible.

Free links can multiply your bookings substantially while measuring how many people interact with your listing.

We can help you get your hotel to use Google free links to stand out and maximise your reach with Hotel Ads.

From April 2022, hoteliers meeting eligibility requirements will be able to input rates and availability, significantly increasing visibility for free.

Google ads for locations

Level up your gaming business with Google Ads

Nowadays, there are so many games out there.

Advertising your game can be challenging because of aggressive market competition.

And finding players for your new game is vital for game success.

In the past, game advertisers had to wait for the game release before putting some budget behind a campaign that promoted app installs.  

But now, you can create pre-registry campaigns that generate buzz and hype your game before releasing - guaranteeing a smooth app launch.

Pre-register google ad
Pre-register 2
Pre-register 3

Let us explain how this works.

Google pre-registration campaigns appear on Android phones and tablets before the game releases on Google Play.

When creating the campaign, game advertisers establish bids (called target cost-per-pre-registration or tCPpre).

The tCPpre is the average budget you want to spend every time users pre-register to your app.

Once ads are live, Google Machine Learning (ML) helps adapt original content (ad creative) to users through millions of live data signals.

In other words, creative assets are added to, deleted from, or edited throughout the duration of the pre-registry campaign to maximise your results based on data.

We know what you’re thinking; the power of AI is amazing.

Requirements for game pre-registration campaigns:

  • Your game or app APK must be uploaded to a minimum of one release track in the Play Console.
  • Your game or app APK must go live within 90 days of making it available for pre-registration in that country.
  • Your game or app APK cannot be downloadable in the target country. However, suppose your app or game launches in the target country. In that case, Google Ads will suspend the pre-registry campaign (the campaign is not affected in other countries).
  • Game advertisers have a maximum of two Apps for pre-registration at a time.

Pre-registration Campaign Recommendations

  • Go live with the pre-registration at least 14 days in advance and a maximum of 90 days. If you predict massive interest for your app, the more significant time you can allow, while there’s too much time between pre-registry and launch, your app could lose the hype.
  • Provide rewards to engage players’ pre-registration. For example, provide unique skins or characters. Learn more about best practices for pre-registration rewards.
  • Be aware of geo-targeting with your creative assets.
  • At Alphageek, we strongly advise creating your pre-registration campaign when your game is nearly at production version. This will help your app eligibility for showing pre-registered users a push notification at launch or auto-install the app.

Notify Feature

There you’ve the top 3 Google Ads trends for May 2022 - we hope they help you stay ahead of your competition! Whether you want to amplify your brand, sell more cars, increase hotel bookings, or create buzz around your next app release, we want to help you reach your goals. So get in touch today to find out more!

Dan Wild

3 Facebook Advertising Trends To Look Out For (March 2022)

Thursday, March 24, 2022



The ever-shifting landscape of Paid Social advertising is difficult to navigate at the best of times. In a world which hasn’t had a normal week since some time in 2015, this is especially true.

This monthly feature from the Paid Social team at Alphageek will help you keep on top of trends, news, and techniques for managing Facebook Ads!

So, what Facebook Advertising trends should you be watching out for in March 2022?

1. Increased Automation Of Audience Targeting

Facebook’s march towards further automation of audience targeting – taking control away from advertisers and placing it in the hands its algorithms – shows no signs of slowing down. With key changes such as removing the ability to turn off targeting expansion in late 2021 and the recent removal of 1000s of detailed targeting options in January, it’s clear that increased automation is a goal. We predict further moves towards automated targeting on the horizon, both from Facebook, and from other marketing platforms – such as Google – who have been making similar moves.

But how will this impact results? On the one hand: Facebook’s algorithms are driven by huge quantities of data, theoretically giving automated ads an edge in finding the right users for your campaign.

Top-funnel results such as CPM will likely benefit from higher levels of automation, as audience narrowing elements of targeting are removed. However, this reduction in specificity when it comes to who you can choose to show your ads to is likely to have an impact on valuable, bottom-funnel actions such as purchases or leads.

Our advice? The impact of automation will differ depending on your product, goals, and audience size – so a bit of testing is needed. Beyond this - keep control of targeting elements where you still can! Facebook will not expand audiences beyond your selected age or location parameters, so make sure that these are precisely in-line with your desired audience.

2. All Vertical Everything

Facebook Reels were rolled out globally in February 2022. This latest attempt from the Meta Empire to compete with the Gen Z market-share-snatching TikTok has cemented what many already suspected: vertical video is here to stay.

What used to be the marker of a tech novice – the calling card of Grandparents everywhere uploading grainy video to Facebook – has become an unavoidable method for conveying organic, personal content.

While there’s still a place for high-production, cinematic brand content, if you aren’t already tailoring some of your content to appear in the vertical format, now is the time.

Watch this space for some Alphageek expert tips on shooting content for vertical formats.

3. Catalogue-based Custom Audiences – An iOS-proof Alternative To Pixel Audiences?

The ongoing impact of iOS 14.5 was arguably the paid social story of 2021. The fact that up to 40% of all FB users have opted out of third-party tracking has, understandably, damaged the effectiveness of custom audiences created from on-site actions such as content views and purchases.

We previously recommended advertisers create custom audiences based on on-Facebook actions such as video views and page engagements to retain all user data. Facebook has recently introduced catalogue-based custom audiences, which will likely be even more effective than other on-page audiences.

Using your on-Facebook shops and product catalogues, you are now able to create audiences based on adds to cart, product views, and other meaningful interactions. The best part? Since these actions have taken place on Facebook, no data is lost through third-party tracking opt-outs.

This tool is currently on a limited rollout but is expected to be made more widely available soon. We’ve already seen some great results from some of our clients using Catalogue lookalikes:

Facebook Trends Data

Our advice? Look out for these audiences becoming available and get creating!

That concludes our roundup of Facebook advertising trends for the month. Want to find out more about creating and managing Facebook ads? Book in a call with one of our experts today!

Felix Mayo

Google Ads Solved – A beginner’s Guide to Google Ads

Thursday, March 24, 2022


Digital Advertising

There are over 63K searches on Google per second, and most results pages include Google ads. here are over 63K searches on Google per second, and most results pages include Google ads.

Google ads show your product or service to people exactly when they show interest – an excellent opportunity to get new clients! But are Google ads suitable for your business? We get asked that all the time, and we want to help you find out if Google Ads is right for you.

In this article, you’ll learn how Google Ads works, where do Google Ads appear, how much Google Ads are, how Google Ads are paid for, what is a reasonable budget for Google Ads, and whether Google Ads are right for your business right now. Let’s go!

What Is Google Ads?

Google Ads (formerly Google AdWords) is a form of online advertising which appears in search results of, third-party websites, and other Google properties, such as:

  • Gmail
  • YouTube
  • Google Maps
  • Android
  • The Google Display Network

And more!

As you see, Google Ads is more than just text at search results.

In fact, there are seven types of Google Ads campaigns; each offers benefits in meeting different business needs.

Where do Google Ads appear?

Discover the different types of Google Ads campaigns and where they appear:

  • Search – text Ads on search results.
  • Shopping Ads – product listings on search results and the Google Shopping Tab.
  • Display – image Ads on websites (Google Display Network) and Google properties (Gmail, YouTube, etc.).
  • Video – Video Ads on YouTube.
  • App – Find app users on Search, Play, YouTube, Discover and over 3 million sites and apps.
  • Local – promote a physical location on Search, Display, Google Maps, and YouTube.
  • Smart – Automated Ads are shown across the web.

Examples of a google search with different locations for ads
Examples of different Google Ads Locations

You’ll choose a Google Ad campaign type based on your marketing objectives and budget.

Though Search has worked well for all our clients, while display or video are less consistent, but visually appealing products perform better.  

We can give a hand choosing the right campaign type for you, enquire for free to find out which Google Ad campaign meets your needs best.

How Google Ads are paid

Fantastic, my business will show all over the web, but will Google charge me for every Ad appearance (impression) even if the searcher ignores it?

The answer is no.

You will only pay when someone interacts with your Ad.

This marketing model is known as pay-per-click (PPC), and Google Ads operate under it.

PPC ensures you are driving and paying for qualified traffic exclusively - statistically proven to increase sales, lead generation, and more.

But how are Google Ads paid?

Advertisers are automatically charged monthly or when reaching the budget threshold, whichever comes first.

How Google Ads work

Ads appear on Google when someone looks for the products or services you offer.

When creating Google Ads, advertisers choose and bid for a set of keywords – the terms that will trigger your Ad to appear.

The best keywords to bid on are specific terms the target audience use, enjoy from high search volume and present low-competition.  

Keyword research is an arduous and time-consuming task.

Every time a user performs a keyword search query, Google decides which Ads appear – Google Ads auction process.

Who wins the Google Ads auction?

Your Ad's position on the search results page will depend on your Ad relevancy (determined by Ad Quality Score) and the bid amount.

Ads keywords Explanation Graphic
Ads Keywords Explained

Since the Google Ads auction process determines cost, your cost-per-click (CPC) is directly related to competition.

Keyword CPC varies widely. For example, as of 2022 the average CPC for the keyword “doughnut” is £0.77, while “casino” is £72.43. That’s for every click! As you can see keyword intent also plays a major role in CPC.

What is a reasonable budget for Google Ads?

Depending on your customer, industry, target location, and more, a reasonable monthly budget for Google Ads ranges from £500 to £5,000 per month.

We believe that starting with what you are comfortable spending brings the best results.

Google recommends beginners to start small, as little as £10-£50 a day.

Though, there’s a catch.

When your budget for the day finishes, your ads won’t show until the day after.

And, especially in the first 90 days, Google Ads learns the right time and place for purchases to happen.

Consider your initial budget an investment where you buy precious data to learn what works and what doesn’t.

Google embeds Machine Learning (ML) in its algorithms; the higher the budget, the faster the ML will understand and match your ad and audience preferences.

Even more, Google Ads will gather data from several signals to build a custom audience just for you!

Now that you know the secrets about Google Ads budgeting success, get started today.

Are Google Ads worth it?

Absolutely. Whether your goal is brand awareness, sales, or lead generation, Google Ads are worth it because it provides a cost-effective solution for businesses to tap into hyper-qualified audiences that convert.

Additionally, Google Ads is highly flexible, allowing you to start, stop, pause, adjust your bids at any time.  

At Alphageek, we generate unreal Returns On Ad Spend (ROAS) to our clients.

For example, an online bakery running a search Google Ads campaign saw a 20x ROAS in a single month!

Or, for a fashion brand, we help start the conversation with its customers by inducing 23,000 clicks to their website. We positioned its brand massively as top-of-mind by showing to 11 Million potential buyers.

That is as little as £0.08p per click – 250% cheaper than the industry average cost-per-click!

It's in our motto - let us deliver digital excellence to you. So if you want results like this, get in touch now.

An example of The success we can achieve through PPC campaigns

Are Google Ads right for your business?

The truth is, it depends.

While Google Ads offer small and medium-sized businesses new ways to compete against Goliaths, your business goals and website quality are pivotal to determine success with Google Ads.

It takes time building, launching, and optimising campaigns—and ultimately seeing results.

Any business looking to expand their customer base can benefit from Google Ads, but you have to be ready to commit and afford the cost of getting the ball rolling.

There you have it! Google Ads, solved.

Still wondering if Google Ads is right for your business, book a free consultation with one of our Alphageeks today; we’ll be happy to help.

Kiren Brown

The best and worst new logos of 2021 (so far)

Friday, March 18, 2022



We’re eight months into the year 2021 and we have some unbelievable changes in the world of branding. Here at Alphageek, we love seeing (and creating) a great new logo and we love throwing our unsolicited opinion at some of the biggest changes in the game.

Ready to see some of the best and worst rebranding’s so far this year?

Let’s go!

Burger King

You probably saw this one coming, right? Easily the biggest rebranding of the year and arguably in Burger King’s history. Their new logo perfectly balances and executes two established trends – minimalism and nostalgia. It’s safe to say, Burger King and JKR absolutely killed it with this one.

It’s hard to not comment on their new colour palette too… I’ve never seen brown look so good.



Well… we were praising minimalism a second ago, but this may too far. Look at how they massacred our boy. The idiom “if it isn’t broke, don’t fix it” comes to mind here.

Luckily for us in the UK, this new look hasn’t been rolled out yet, and we’re hoping it doesn’t (Sorry, Pringles)


Inter (Inter Milan)

Football fans aren’t usually receptive to change, so this rebrand has been fun to watch. The Milan-based club hopped on the minimalism trend and altered their iconic logo. Honestly, I think it’s a good shift. Removing the FC from the original design, allows for an easier viewing experience. Not only that, but replacing the clashing blue and beige with a bold black contrast is a great upgrade. Great job, Bureau Borsche!



A reoccurring theme, the new Vimto logo redesign is a nostalgic yet minimalist hybrid. Their new-look hopes to revitalise the soft drink, however in the process, has seemingly lost a bit of its personality. The large V may stand out on the shelf, but I fear it may not be for the right reasons.


Cadbury Dairy Milk

Two words – bold and beautiful. Lead by Bulletproof, the brand-new branding is the perfect way to modernise a century-old prestigious brand. It’s simplistic yet so elegant at the same time.

Their branding was already standout, but I feel like this refresh is a huge upgrade – it’s certainly caught my eye a few times and I’m not their desired target audience – a sign of great branding.


Rebranding Themes and Trends

  • Flexibility and Legibility. Brands want you to be able to easily read and remember their logo. They also want to place their branding everywhere, that explains their simplistic approach
  • Minimalism and Nostalgia. Nostalgia is a key trend right now and it’s seemingly effective. Burger King showed that. Minimalism also continues to be a trend, however, for the price of flexibility and legibility may come the cost of losing brand personality.
  • Flat Design. All the above brands showcase a minimal flat style of design. No longer are the days of bevel or 3D styling. Is that a bad thing? Not always!

Do you need a new logo?

Feeling like a refresh? Any of these logos inspired you to update your branding? We offer a professional branding service perfectly tailored for your wants and needs. Interested? Get in touch.

Sam Mason

Alphageek By Alphageek

Friday, March 18, 2022



The first step you take in any journey is often harder than the next 10 put together. The fear that comes with putting your initial mark on a blank canvas is enough to put many would-be pioneers off starting anything at all.

Is that a bit dramatic? The point is, it’s hard to decide on a topic for your first ever blog post on your BRAND NEW website. We’ve been racking our brains about the best way to showcase what makes Alphageek such a special digital agency. As with much of our work – the answer lay in the talents and personalities of our team.

With this in mind, we asked everyone for a few words on who they are and what they do. Like with the best Alphageek projects, this inaugural blog is an entirely collaborative effort!


Here’s Alphageek by Alphageek:


Art – Managing Director

What’s your role at Alphageek?

"Managing Director – I’m responsible for directing and controlling the company's operations (alongsideKieran). I also give strategic guidance and direction to the board to ensure that the company achieves its mission and objectives. Alongside this I’m the office table tennis champion, and lunch fetcher."


What’s your favourite part of your job?

"Working closely with the team and clients on projects. It’s the people aspect of my role at Alphageek that I really love."


What’s your favourite part of the company?

"Our Ads and Web divisions(definitely not because I oversee them…)."


Kieran – Operations Director

What’s your role at Alphageek?

"Operations Director – responsible for organising and overseeing all operational aspects of Alphageek’s strategy and ensuring we’re in line for hitting the set objectives."


What’s your favourite part of your job?

"Helping assist the team with creating ideas for projects and building on these to then see the end resultsbeing provided to our clients."


What’s your favourite part of the company?

"The team and how they all love not only working together internally but with all the various clients and their projects."


Alex – Sales Director


What's your role at Alphageek?

"Sales Director"


What's your favourite part of your job?

"The variety of people I meet/get to know, from all walks of life and all with different stories. I believe that you can learn something from everyone, and I feel like I'm learning every day about the most random yet interesting topics. I get to do this while working alongside an incredible team, building something truly special in Alphageek -can't wait to see what the future holds."


What's your favourite part of the company? 

"Without a doubt the people in it. Not much more to say other than that I love everyone we work with and genuinely enjoy every moment. We're so blessed with both our team and the clients we work alongside. Again, can't wait to see what the future holds and how we grow this together."


Kiren – Senior Graphic Designer


What’s your role at Alphageek?

"To make pretty pictures, internally and externally. Otherwise, known as a Senior Graphic Designer."


What’s your favourite part of your job?

"Ability to bring clients ideas to life. There’s no better feeling than perfectly executing a brief and being able to see your work go live."


What’s your favourite part of the company?

"The culture. Freedom to be a professional version of yourself without having to put on a corporate persona.Social yet professional."


Joe – Web Designer


What's your role at Alphageek?

"I'm a graphic designer specialising in website design."


What's your favourite part of your job? 

"Turning a brief and some ideas into reality and getting good feedback off the client."


What's your favourite part of the company?

"The young team, we work hard and still maintain such a happy and fun environment to work in."


Vilson – Social Media Manager


What's your role at Alphageek?

"Social Media Marketing Manager. My aim is to make all of our clients’ social channels grow and build a strong community around them."


What's your favourite part of your job?

"I enjoy working closely with clients and also learning new things as social media is ever-growing and changing."


What's your favourite part of the company?

"The team. We have a really strong bond and everyone gets on really well. We’re like a family. "


Georgia – Social Media Executive


What’s your role at Alphageek?

"Social Media Executive"


What’s your favourite part of your job?

"Getting really positive feedback from the team and clients!"


What’s your favourite part of the company?

"The strong bond between all the team enables us to create incredible work and have fun whilst doing it."


Sam – Web Development Manager


What’s your role at Alphageek?

"Hey, my name is Sam and as well as being the office’s best Table Tennis player, I am the Web Development Manager at Alphageek. My role focus on 2 key areas, the first is management of the companies web division, which includes management of all of our ongoing projects, the divisions team members and continuing to build the department up.The second of course, is web development work, which is something I love to do because I am always being challenged and always learning. "


What’s your favourite part of your job?

"My favourite part of my job is that I have had the opportunity to build this part of the company up over the past year and can continue to mould it into something special, and of course beating Kieran at table tennis daily. "


What is your favourite part of the company?

"In terms of my favourite part about the company, I have to say it’s the team. Given that we are still a young and hungry company, all of our team members are on the same wavelength in terms of the input and the subsequent output as a result. Everyone is very smart, and it is a pleasure to work each member of our growing team."


Dan – Paid Marketing Manager


What’s your role at Alphageek?

"I’m Dan, the Paid Marketing Manager. My role includes ad management, copywriting, and the occasional bit of fire fighting. I’m also responsible for the continued growth of the ads department, so I’m always looking to learn new skills!"


What’s your favourite part of your job?

"I love meeting new clients, discussing their needs, and working with them to bring these goals to life! Paid social media ads are an incredible outlet for creativity, combining writing, psychology, statistics, and about 1000 other disciplines."


What is your favourite part of the company?

"Since joining Alphageek in September, I’ve been blown away by how much I enjoy coming to work. My ideas feel valued and encouraged, and I’ve laughed here more than I have at any other job – I really can’t imagine working anywhere else!"



Kayla – Marketing Executive


What’s your role at Alphageek?

"Hello! I’m Kayla, and I am the newly appointed Marketing Executive! My role is broad and varied across the marketing and advertising spectrum, but focuses primarily on paid social media advertising. I create new client campaigns but also monitor, adjust and provide frequent feedback - always ensuring the client is kept in the loop!"


What’s your favourite part of your job?

"The best part about my job is working collaboratively with clients, building professional relationships and playing a role in each company’s growth. Every day is different and presents unique challenges, which keeps me on my toes and provides a constant opportunity for learning and self-growth. "


What is your favourite part of the company?

"The best part about working at Alphageek is that we are a young and dynamic team that support one another. We each offer various skills which collectively aid in growing together as a group. The company culture defines ‘work hard, play hard’ - Mondays are never dreaded! Our ping pong matches are HIGHLY competitive too!"

Dan Wild

3 Things We Learned Running Facebook Ads After iOS 14.5

Friday, March 18, 2022



Digital advertisers everywhere remember where they were when the news first hit. ‘Apple’s bringing out an update that could KILL FacebookAds’ was the cry that went up from online marketing gurus everywhere late last year, as a far-off menace known only as ‘iOS 14.5’ began to stir.

Reactions ranged from nonchalance to Y2K levels of panic.Warnings were sent to clients – we sent out our FIRST EVER Urgent ClientCommunication – domains were hurriedly verified, and blogs were written, as the digital world waited for April 6th, the day when Facebook’s nightmare was to begin…

…And then it happened. According to some reports, up to 46%of Apple users have opted out of tracking. Facebook’s Aggregated EventMeasurement limits event tracking to 1 event per session, and custom audiences based on website actions have lost a chunk of potentially higher-than-average income users.

While it’s too early to really judge how this has impacted clients’ bottom lines, we’ve learned a few key lessons from working through iOS14.5.


1 – It was a little bit like Y2K

This isn’t me being dramatic. The millennium bug gets misremembered as a big overblown hoax that had the whole world in a panic for nothing. While the 1st January 2000 didn’t lead to planes falling out of the sky and banks deleting all their money, this was the result of hard work and diligence on the part of well-prepared tech teams across the globe. Similarly, the fact that iOS 14.5 hasn’t led to the ads disaster that many predicted has been primarily down to preparedness from ads teams and developers.

The transition to Aggregated Events was fairly smooth for us, but I would hate to have been part of an ad team that hadn’t been making sure their clients’ domains were verified months in advance! Any damage limitation has been the result of adaptiveness and inventiveness from the industry as a whole. The fluid nature of the digital landscape means that digital advertising is constantly adapting, and this need to adapt has been essential to coping with iOS.


2 – Custom audiences can still be your friend

iOS 14.5 has led to the reduced effectiveness of industry favourites such as purchaser lookalikes and custom audiences based on on-site actions. Though people who have opted out of tracking may still be interacting with your site, the fact that Facebook is no longer tracking this means that any lookalike or custom audience created using the Facebook Pixel is missing a chunk of valuable data.

The solution here has been to find different ways of curating these complete audiences. The route that Facebook marketing experts have been advising is to create your custom audiences from on-page actions such as video viewers, page engagers, and instant experience interactions. The reduced effectiveness of Pixel-based audiences has also led to an increased need for marketers to curate their own audiences from other sources such asGoogle Analytics. The fact is – while Facebook can no longer track these users, they are still out there. It just takes a bit more creativity to find them!


3 – It’s not been as bad (or good) as people predicted.

No one would argue that the changes forced by iOS 14.5haven’t made Facebook marketing harder. It’s too early to tell what the final impact on results will be, especially as other platforms - including Facebook itself– may follow suit with their own privacy directives. It’s likely that data laws will become tighter, and tech platforms will have to adapt. It’s also difficult to argue that this is a bad thing for the public in general.

However, this change hasn’t spelled the end of Facebook ads for small businesses. Marketers and businesses have been able to adapt and, through hard work, keep things running more or less smoothly. If there’s one constant in the stormy landscape of digital marketing, it’s that any challenge can be overcome through adaptiveness and creativity. I can’t see that changing any time soon.

Get in touch

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