The Brief

The Brief

We took on SEO and PPC activity for this client as part of a wider strategy including web development and social media management.

The client, a brick distributor serving customers nationwide, required a strong lead generation system alongside a stronger organic presence.



We created and maintained a lead generation campaign through Google Search which specifically targets high value customers. Alongside this, we deployed a white hat SEO strategy, with value-adding blogs and site content increasing site quality and user experience.


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Total leads



Average cost per lead



Average lead value

Our system brings in an average of 34 leads/month at a cost of £13/lead. Targeting high-value customers has led to an average lead value of over £5000, while our SEO strategy has drastically improved traffic, SERP performance, and visit duration on the site.

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