The food-industry client explained to Alphageek that they had been shortlisted as one of the finalists in the region and that the public would now be able to vote for them.
The Brand Amplification team suggested that they run a campaign with an incentive if the public voted for them. The goal of the social campaign was to get the target audience to vote for the client so they could have the opportunity to win a recognisable award for their industry.
The campaign would not only increase the number of votes, but it would also position the client brand as top-of-mind. The Brand Amp team helped the client to - Decide on a prize that encouraged social users to vote, and was desirable enough to beat the friction from the steps necessary to participate. - Strategise the social media marketing campaigns and their duration—the brand amp team suggested that the campaign runs for 4 weeks on social networks, including grid posts, as well as Instagram and Facebook stories. - Find the best times to post based on data (Alphageek uses Sprout Social and other tools).
- Define a content strategy and what types of content resonate with their target audience to attain social media goals.
- Generate social media content that actually drives traffic.
- Create a social media awareness that helps the restaurant achieve its business goals.