Alphageek was tasked with the planning and delivery of a 3-month long campaign promoting awareness and sales of a range of luxury watches.
Particular attention was to be paid to the 18-25 demographic, which the brand had previously struggled to reach.
Our paid team developed a multi-stage marketing funnel within and cross-platform to reach new users, engage them, and convert them – social media roadmap.
Campaign performance was monitored through Google Data Studio, with a live dashboard tracking all performance against KPIs.
Alphageek exceeded targets across the board, reaching 11m users and driving 328k site visits – achieving a sessions uplift of 50.21% from the previous period.
Performance spend within this campaign achieved a direct ROAS of X3.54 while contributing to a sales uplift of 50.89%
Positive impacts of the campaign can be seen even after the ad spend finished, as the range promoted has remained a bestseller for the client.
.png)
%20(1).png)
.png)
.png)
